Rockcliffe Hall Hotel

A Lewis Carroll inspired playground helped make this 5-star hotel a family hit

The Challenge

At a time when all hotels are looking to provide the very best guest experience, there is an opportunity to gain a competitive edge by enhancing the hotel’s offering, attracting more and new guests and boosting the business as a result.

Rockcliffe Hall Hotel were looking to do just that when they approached us to design an ‘Alice in wonderland’ inspired playground within their new, Lewis Carroll influenced development aimed at families.

The hotel is in Hurworth-on-Tees, Durham, and is themed around the writings of Lewis Carroll who lived in the village for part of his life. The brief requested that the playground ‘sit comfortably’ within the new development at the 5-star hotel.

The Playground

The playground was conceptualised to be sympathetic to the theme whilst also embracing the natural surroundings and provide play and learning opportunities for the young users.

This was a largely bespoke design and build, including interconnected themed tower units combined with scatterlogs, adventure trail sections, custom painted mushroom seats.

The reaction from guests has been very positive and during the holiday period family business has increased by 100% over the previous year prior to the playground being opened. The attraction’ has also had the effect of increasing Spa membership at the hotel as families now wish to join.

Warwick Brindle, Chairman, Rockliffe Hall

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